Rob Toth
04-29-2010, 02:47 PM
I like doing what I can to find out why someone didn't buy.
Too often I find myself just trying to monetize the exit traffic and non buyers... which is fine, but I have to keep reminding myself that getting answers from my prospects of why they passed up my primary offer is VERY valuable.
Case in point...
I normally use an exit script with a build in objections survey ... (I have it listed in my Genie Advantage Resources... here's the direct link instead of the regular opt-in http://www.robtoth.com/genieadvantage.htm ) ...
BUT, on 3 of my salespages I'm now running just a very simple form. Take a look at this: http://www.robthegenietoth.com/moneynowbranding . (Scroll to bottom). Trust me, it's so stupidly basic but so wonderfuly useful.
I'll probably create a prettier frame around it, etc now that I know it works well and will bring in the exit survey as well . Any given offer, push 1000 visitors to it and probably more than 900 won't buy...
So give them incentives and easy ways to submit their objections and their feedback. Because what you learn from those initial responses can help you directly address and tweak your product and offer.
Too often I find myself just trying to monetize the exit traffic and non buyers... which is fine, but I have to keep reminding myself that getting answers from my prospects of why they passed up my primary offer is VERY valuable.
Case in point...
I normally use an exit script with a build in objections survey ... (I have it listed in my Genie Advantage Resources... here's the direct link instead of the regular opt-in http://www.robtoth.com/genieadvantage.htm ) ...
BUT, on 3 of my salespages I'm now running just a very simple form. Take a look at this: http://www.robthegenietoth.com/moneynowbranding . (Scroll to bottom). Trust me, it's so stupidly basic but so wonderfuly useful.
I'll probably create a prettier frame around it, etc now that I know it works well and will bring in the exit survey as well . Any given offer, push 1000 visitors to it and probably more than 900 won't buy...
So give them incentives and easy ways to submit their objections and their feedback. Because what you learn from those initial responses can help you directly address and tweak your product and offer.