Rob Toth
10-01-2009, 11:54 AM
Let's call this a friendly reminder...
If you're sticking to nothing but email for approaching others for strategic JVs or affiliate recruitement, you're missing the real opportunity.
First of all, even email affiliate recruitment (often called JVs though that's hardly accurate) can be done in a right or wrong way. Meaning effective vs. ineffective.
But...
The bigger opportunity is the human-touch side of things: having a phone (or skype) call with the person, meeting for a bit of face time.
Sure an email may sell that merchant on mailing for you. Once. Or twice.
But if you want them to have a better chance of falling in love with your product and really taking charge with the promotion, you need to "meet". You want that human interaction.
And if you have the opportunity, then take even THIS to the next level by throwing in some liquor.
Okay... I don't actually mean booze itself is necessary, but R&R time. Hang-out with your merchant. A round of golf. Fishing. Skydiving. Some sort of activity that allows the 2 of you to bond a bit.
I hung out with a well established marketer just days ago. We spent about 4 hours together. We starting etching out a partnership that we're each excited about. Because of the different assets each side brings to the table, with minimal work, this JV deal will be worth a new $250k+ over the next 1-2 years.
I regularly spend time with another marketer... soon to be a very big name as he's been a behind-the-scenes guy for some of the MOST profitable info product launches... he, his affiliate manager and I are already etching out a deal that will likely come to fruition in Jan/Feb 2010. The *NET* pay-out to me from that JV is expected to be at least $40k-$50k in the one month. My work involvement on that project will be minimal.
In both cases, the deals developed from bonding and face time not from an email pitch.
If you're sticking to nothing but email for approaching others for strategic JVs or affiliate recruitement, you're missing the real opportunity.
First of all, even email affiliate recruitment (often called JVs though that's hardly accurate) can be done in a right or wrong way. Meaning effective vs. ineffective.
But...
The bigger opportunity is the human-touch side of things: having a phone (or skype) call with the person, meeting for a bit of face time.
Sure an email may sell that merchant on mailing for you. Once. Or twice.
But if you want them to have a better chance of falling in love with your product and really taking charge with the promotion, you need to "meet". You want that human interaction.
And if you have the opportunity, then take even THIS to the next level by throwing in some liquor.
Okay... I don't actually mean booze itself is necessary, but R&R time. Hang-out with your merchant. A round of golf. Fishing. Skydiving. Some sort of activity that allows the 2 of you to bond a bit.
I hung out with a well established marketer just days ago. We spent about 4 hours together. We starting etching out a partnership that we're each excited about. Because of the different assets each side brings to the table, with minimal work, this JV deal will be worth a new $250k+ over the next 1-2 years.
I regularly spend time with another marketer... soon to be a very big name as he's been a behind-the-scenes guy for some of the MOST profitable info product launches... he, his affiliate manager and I are already etching out a deal that will likely come to fruition in Jan/Feb 2010. The *NET* pay-out to me from that JV is expected to be at least $40k-$50k in the one month. My work involvement on that project will be minimal.
In both cases, the deals developed from bonding and face time not from an email pitch.