Project K.K. Chooses ==> Kevin Lam

[wongie]

Hi there,

we have just partnered up with Kevin Lam to do our sales copy and autoresponder sequence.

Does anyone also use copwriters to go through the entire product or jsut for the salespages and emails?

thanks

K.K.

[charleskirkland]

A good copywriter will want to see everything they can.

I have used Anita Ashland for here email copy and she wanted to see everything I had.

Once she went through the entire product she created 5 emails for the free signup and 5 emails
for the buyers.

I can't tell you how much I paid, but the money was made back in only a few hours because
we were tracking the email followup sales.

I wouldn't even think of launching anything with out having a killer email follow up sequence in place
because people don't buy on the first visit to your site.

Thanks
Charles

[Kevin_Lam]

Hey Charles,

I've already asked him for anything and everything he could provide when I took the project. I should get them by tomorrow so I can start reviewing them and begin researching on Monday.