View Full Version : The real secret to six and seven figure launches

06-14-2009, 06:17 PM
Are you ready...its your team!

You see one person can probably pull off a $50,000 to $200,000 launch all by themselves by the second or third time they do it if they are careful about tracking what they do, figure out what works, and what doesnt.

When you get into doing high six and seven figure launches though (I'm up to $1.7million so far just in launches for clients this year, and have been able to create an extra $4.3 million in value outside of the launches) is your team. You simply can't do it on your own.

When you do a big JV launch (or even a big internal launch) the critical members of your team include

Your Launch Manager
Your Copywriter
Your JV Manager
Technical person
Customer Support
YOU (The product god)

Some of these functions can be combined, for example your launch manager might also serve as your JV manager and your copywriter...but it's actually ideal if you can have everything seperate and each person can focus 100% on their end of the project.

If you put together a really good team for your launch your going to be very happy that you did it.


imported_Kim Roach
06-14-2009, 07:12 PM

Brandon you continue to knock it out of the park with killer


- Kim

06-14-2009, 08:32 PM
Thanks Kim.

I think there is a huge need in the Internet Marketing industry for someone with real experience, outside of "IM to show people what really works in real markets. This is what I hope that I'm doing.

It's not that all the information out there is bad, there is a lot of good info. It's just that there is so much info, some of it good, some of it bad - and it can be very hard for a person to know what is what.

I don't know everything about marketing, far from it, but I do know something about creating a great relationship with your lists and putting out a new product.



Patrick Wooley
06-26-2009, 12:44 PM

I am continually amazed with your real world experience and willingness to share your knowledge with us. You obviously are already successful in your JV's and I appreciate your very informative content. Excellent. Glad to have such talented individuals here to learn from. Take care and look forward to your future posts. Have a great day.


Steve Benn
07-02-2009, 06:52 AM
Heya Brandon,

I think it's so easy to believe we can do it all ourselves - but quite often it doesn't lead to good results. I'm currently helping a friend grow his infrastructure business by breaking it into systems that can run without him. It's slow work but rewarding to see the extra time he get's with his family.

07-02-2009, 10:50 AM
I would love to get anywhere near those results.

I guess I am a long way off at $2- 3k per launch.

mr julian tion jr
07-02-2009, 03:53 PM
do you mind if i ask you how long you have been doing this..... hello my name is julian I'm new at this......

07-04-2009, 11:41 AM
I started online in 1998 when I was 19 years old. I built up a Yahoo Club (The WereWolves Trading Den..hey..leave me alone, I was 19!!! :-) ) to nearly 20,000 members. Late one September night I got a call from Jeff Tappan, a guy who did seminars on IM with Gary Halbert, that changed my life. He asked if I'd ever thought of making money off that club. I had not, I just thougt it was pretty cool that so many people cared what I had to say. Jeff was also in the Navy, so with 9-11 I was on my own, and at that point I started doing alot of marketing for other people too because I was always stronger as a marketer then I was as a trader...it might have had something to do with the fact that I'd grown to hate the stock market, but really loved marketing.

In any case, I did both, my own site and other people's marketing for a few years until I got divorced and then 6 months later was diagnosed with cancer. During my fight with cancer on three occassions my family was told to make my final arrangments...but I made it. My insurance coverage ran out, and I ended up spending every dime I had saved to stay alive, to the point that I had to move back in with my mom and dad, into the house I bought for them in 2002. When I finally become healthy again (Febuary of this year) I really looked at my life and what did I want. I decided to focus on doing launches and marketing for other business which has been going very well.

I get paid a percentage of what I make for them plus a small upfront retainer. I do launches and strategic marketing work, and so far this year I've directly created over very nearly $4million in additional value for my clients. (ie money they would have never made without me). Live's have been changed, business created and people have jobs because of what I do, and I totally love it.

With the exception of the 3 years when I was busy not dying, I've never made under $200,000 in any year online (Net, not gross). This year I'm on track to do just over $1million, which will be my second best year ever, but I really feel as though I'm on the verge of a real breakthrough, and so I think it will be my best ever. I'm going to be going to Jeff Walker's Product Launch Manager Training Event in LA Next week which I think will make me a lot better for my clients, which will result in me making more money. My goal is to do $2million this year, which if I do that would be my best year ever.

Mike Merz
07-04-2009, 12:43 PM
Commendable and inspirational, Brandon.

When we finally get Internet Marketing For Newbies updated and out there again as a force in the Internet Marketing start up arena, I'll be looking for you as a contributor. ;)



07-05-2009, 07:40 AM
Thanks Mike, I'd love too.

07-05-2009, 06:27 PM

I am new here. Just joined yesterday in fact. I have been reading and taking things in. Your post is amazing and very inspirational. I don't know you but I am happy that you are well and that you have won that battle!

God bless you and I wish you continued success!



07-05-2009, 06:31 PM
Commendable and inspirational, Brandon.

When we finally get Internet Marketing For Newbies updated and out there again as a force in the Internet Marketing start up arena, I'll be looking for you as a contributor. ;)



That Internet Marketing For Newbies sounds like something I could use. Please let me know when that comes out because I am totally a newbie and totally interested!


07-17-2009, 08:50 PM
I'm brand new here, Brandon, and this is the second post I read from you... you are a world of knowledge and I thank you for sharing it.

I'm not about to do a huge launch just yet, but I'll certainly come back and read all of your posts when I'm ready.

Again, Thank you! :-)

07-19-2009, 10:31 PM
great stuff.
very good information and deffinately helped me out in my affiliate marketing

Brett Wilson
07-20-2009, 02:29 AM
Brandond thanks for the info. Is it okay to ask you some more questions? New here and don't want to break protocol. Please advise

07-20-2009, 08:08 AM
Totally, I'm here to help.

Brandond thanks for the info. Is it okay to ask you some more questions? New here and don't want to break protocol. Please advise

Mike Humphreys
09-01-2009, 11:21 AM
Great thread Brandon! And congrats on becoming cancer-free... my mother-in-law has been in remission herself for 5+ years so my heart goes out to you and family during your previously trying times.

Your advice reminds me of the story of Henry Ford that was shared in the book "Think and Grow Rich"

A newspaper decided to start a smear campaign of Ford at that time and wound up in court. During the trial, Ford was on the stand testifying on his own behalf.

The opposing attorney started asking him random questions, trying to make Ford look like he wasn't very smart. Ford eventually tired of the questions and said that he had a panel of buttons on his desk. When he wanted to know the answer to a question, he hit the button the specialist on his team that would know the answer. Henry Ford didn't bother trying to do everything or learn everything... he just relied on his team of experts instead.

Take care,


09-09-2009, 05:19 PM
This is some really great info that helped me a lot...

I am currently working on a $497 product that I'm going to launch in November.

You really hit the nail on the head...it's so crucial to have a team developed
before the launch hits...I'm gonna make sure I follow your advice.


Rob Toth
09-10-2009, 05:33 PM
>> I would love to get anywhere near those results.
>> I guess I am a long way off at $2- 3k per launch.

Not to be all feel-good here... but you're probably right on track.

Take a look through the history of most top IMers and you'll find 4-figure, then 5-figure, then 6-figure etc promotions. Ie: they developed upon past experiences and past successes.

Case in point... I'm sure Brandon can attest to this as well that his current launch efforts produce much bigger results than his earlier days.

So enjoy those $2k-$3k "launches" because ... if you keep at it... you won't get too many more of them. You'll find yourself in the low 5-figures, high 5-figures, low six, etc etc.

09-10-2009, 09:38 PM
One thing that Eben Pagan has made a lot, and I heard Tony Robins make it recently too, is that once you make $1, your 90% of the way towards making $100,000, and one you make $100,000, your 99.9% of the way towards making $1million. I'm not saying it exactly how they did, but very close.

The major point is that most people never take any action at all, if you keep moving, if you keep taking action and learn from the actions you take, you won't be able to help but have bigger and bigger success.


Melford Bibens
09-10-2009, 11:13 PM
While inspirational in his description...please remember the most important thing Brandon said:

It's all about the team!

Cutting your teeth has it's place, but not making enough on your launch or worse making nothing can be taken out of the equation by have a strong experienced team.

Thanks man, you're great!

Melford Bibens

09-12-2009, 08:40 PM
This post is very inspirational indeed. I'm currently working on my first major product so I'd be very happy to see a 2-3k launch to say the least.

I've had past experience with putting a product on clickbank, but there was no real "launch", but the knowledge that I gain from each thing I do does serve as a stepping stone as I've found.

It may be just one new thing that clicks and ends up giving you higher profits, so I can definitely see where Tony is coming from.